Discover Kirti Naik
GLOBAL TRANSFORMATIONAL MARKETER
Kirti intelligently translates 20+ years of practical experience with a deep rooted educational background to proliferate the value of marketing through content, mentoring, speaking engagements while bringing her expert advice to boards. Kirti immerses people into the value system marketing brings to brands and helps to define ROI.
Specialities & Areas of Focus
Go-to-Market strategy & Implementation
Branding & Advertising
Product Positioning
Experiential + Metaverse
Traditional & Digital Marketing
Social Media
Business Strategy & Operations
Public Relations
Blockchain & Digital Assets
Kirti in the News
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BUSINESS INSIDER
Marketing to new generationss
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The pandemic has emphasized the need for more effective marketing to newer investors as brokerage and wealth firms have reported record levels of new retail investors opening new accounts in the past year, experts said.
FORBES
More than ever before, as marketing continues to be at the forefront of digital transformation, the function must work aggressively to pivot from being a cost center to a true driver of growth. To do this, many critical organizational shifts need to take place ranging from cultural changes, to insights infrastructure build outs that drive better measurement, to tighter alignment across different functional roles in the C-Suite.
INVESTMENT NEWS
BNY Mellon Wealth Management's new client prospecting tool is designed to expand initial conversations with investors beyond basic risk assessments. After an investor completes the questionnaire, the tool curates specific recommendations and content customized to the user's answers.
